The Future of Marketing Will Be Hybrid You can't go through something like a yearlong (and counting) global pandemic and not expect some...

Online events (such as webinars, seminars, or product launches) are always a great way to spread the word about your brand to your...

Customer segmentation — a strategy where you divide your customer base into small groups that share similar characteristics — is a...

With 100 million thoroughly committed Prime customers, and numerous studies finding that more than half of all product searches start on...

The phenomenon of “social media” has more to do with its cultural positioning than its technological affordances. Rooted in the broader...

Every great website starts with a plan. If you're looking to build a website for your company, blog, or other organization, the best place t

programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers. It’s...

Bootstrapped startups have their place, and many of us, including myself, have gotten our start as one. But to have access to search...

Suppose you are about to launch a new business or a new product. Let us say you want to launch with a strong brand. Or maybe you have...

Email Lists You might not think of this as a likely first step, but using an email strategy tie-in with your app is a fantastic way to...

With some of the biggest names in the business turning to cryptocurrencies, it’s becoming harder to ignore just how influential and...

Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact...

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly...

The internet has changed marketing for the better. The way that companies and customers interact with one another and the way that...

If you want to catch the eyes of customers, you have to get in front of them. To do that and stand out, you have to market to them...