DIGITAL MARKETING SPECIALIST

We are looking for a Digital Marketer to develop, implement, track and optimize our client’s digital marketing performance across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with clients and the en&re Luxe team, to launch and manage websites, landing pages, social media accounts and innovative campaigns to drive growth and continuously improve traffic and conversions.

​

Responsibilities

​

• Plan and execute all digital marketing including performance marketing campaigns, SEO, social media and email marketing

• Manage diverse platforms such as Google, Facebook, TikTok and Snapchat, LinkedIn and others

• Measure and report performance of all digital marketing ac&vi&es and assess against goals (ROI and KPIs)

• Put together digital marketing concepts for client proposals including pictures, graphs and content writing

​

Campaign Management

• Design, build and maintain our portfolio of client’s online presence

• Identify trends and insights and brainstorm creative growth strategies

• Suggest and optimize ad spend based on the insights

• Design engaging ad creatives based on client’s goals and brand identity

• Plan, execute, and measure experiments and conversion tests

• Create conversion optimized landing pages and track results

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Create end of month performance reports and explain them in strategy meetings to clients

​

Search Engine Optimization

• Devise, own and execute the SEO strategy for client websites to drive channel growth

• Manage SEO for our internal websites

• Audit and analyze SEO performance across multiple websites, identifying issues, finding root-causes, and experimenting with solutions to improve performance at scale

• Review and provide feedback on web analytics and SEO reports and highlight business-relevant insights to continuously improve traffic and conversion – based on solid research and analysis

• Suggest and write content (e.g. blog posts), based on best practice including SEO, to engage with key audiences, increase brand awareness and drive leads

​

Social Media Management

• Develop monthly social media strategy by having meetings with clients

• Create monthly social media accounts with English copywriting

• Find HD photos online to put the content calendar together

• Manage client’s social media accounts (daily posting on Instagram, Twitter,LinkedIn and Facebook)

​

E-Mail-Marketing

• Develop our client’s database

• Design creative and conversion optimized email newsletters

• Set-up e-mail-marketing workflows and personalized templates

​

Qualifications & Requirements

​

• Bachelor's degree in Marketing or related field

• Minimum 3 years of experience in Digital Marketing, ideally in an agency environment

• Deep knowledge of keyword research, campaign and funnel buildout, ad creation, A/B testing, retargeting, extensive bid management and lead generation

• Vast experience in the Google Content Network (Experience in Google AdWords, Google Analytics) various social media platforms, tools, best practices and with overall Display Advertising

• Comfortable with technical SEO and web code best practices

• Proven analytical mindset and ability to think creatively and solve open-ended projects

• Ability to build recommendations and insights from the data available

• Strong research, writing, and editorial skills, with the ability to edit and rewrite quickly

• Experienced working with CMS platforms and a variety of SEO tools such as Google Search Console, Semrush and others

• Up-to-dated on the latest trends and technologies in digital marketing

• Confident and capable of managing client expectations

• A team player capable of working across different technical and editorial teams

• Excellent communication skills

• Capable of building visually appealing client presentations

• Outstanding communication and interpersonal skills

• Quickly adaptable to work with cross-functional teams

• Proficient English speaker, Arabic is a Plus

​

Benefits

​

• Competitive Tax-free Salary

• Comprehensive Health insurance

• Holidays as per UAE law

• Modern Office in Business Bay, Dubai

• Opportunity to work with great brands and projects

• Become a member of our diverse family of creatives and marketing professionals

 

​

PLEASE NOTE: Only Submissions that include a Cover Letter, a Resume and a Track Sheet or Portfolio of previous projects will be considered.