Whether you're a small business or a giant corporation, your public relations and social media strategy is an integral part of your brand's success. From managing your public relations to executing successful social media campaigns, it's important that these departments work together to form a cohesive plan that helps create visibility for your company or brand.
Reasons for a cohesive PR and social media strategy
The reasons for streamlining your PR and social media strategy are to boost awareness and engagement, empower employees with a unified message and complementary content, cut down on time spent on social media, and provide consistency. With the ability to manage all aspects of your company's story through one platform, you'll be able to scale your efforts more efficiently than ever before.
3 things you need to know about your PR and social newsfeed
You want to be sure that the new articles you post on your company's blog will reach as many people as possible. A social media strategy might be just what you need to send that message out there. However, it is important to know how to plan a strategy and keep track of two distinct social media channels at once.
First, you should decide what information your PR and Social Media Strategy are going to promote. Once you have decided, schedule posts at least one week in advance so that they can be seen by the widest number of people possible. Second, it is important not only to include your company's Facebook profile but also an Instagram account and Twitter feed. Third, make sure that your PR and Social Media Strategy are consistent by posting the same things at the same time, on every social media channel you have. Finally, keep track of what is being said about your brand. This will require you to have a team member constantly checking what is being said about your company on every social media channel at once.
4 ways to streamline your marketing plan
1) Put a plan in place for all of your marketing efforts.
2) Keep content on social media and PR updated.
3) Run ads that are appropriate for the target audience.
4) Watch the analytics to see what's working and what needs to be changed
What is a social media timeline?
A social media timeline is a tool that can help you plan, monitor, and measure your social media strategy. You can use it to see what posts have been the most successful and which content type does better with your followers.
Why you should use a content calendar
When you are using multiple social media platforms and posting on an ongoing basis, it can be difficult to stay organized. A calendar is a great way to keep track of all your posts, which will make it easier for you to plan ahead. If you want to save yourself some time, try using a content calendar that allows you to create posts in bulk.
To summarize, if you want to keep up with the quick pace of social media, create your own content and find a way to measure success. Don't expect that just because it's a webpage that it will automatically be indexed in Google.
You can always speak to our team and we can strategize for you!