You’ve probably noticed that digital marketing has changed a lot since the industry became dominated by algorithms and online advertising and it can be difficult to keep up. But don’t worry, we’re here to help! In this article, we will go over four key metrics you should start tracking today in order to grow your digital marketing efforts.
Engagement
Engagement is the metric that should be the focus of digital marketing. It is a measure of how engaged customers are with your content, and it can tell you how likely they are to purchase from you. A high level of engagement also indicates that you have built a strong following of repeat customers who will buy from you again and again.
Brand Awareness
You can measure your brand awareness by using tools like Alexa, Google Trends, or social media listening. You can also use their data to improve your strategy and make changes to your content. For example, if you notice that search traffic is low before lunch time, then you might want to consider producing more blog posts for the morning hours.
Organic Search Traffic
Organic search traffic is one of the most important indicators of how your business is doing. It's also a major form of marketing. Why? Firstly, it's free! And secondly, organic search traffic is often a signal that your company has critical mass; i.e., a large enough user base to be found on the internet.
Conversions
An important metric for digital marketers is conversion rate. Basically, conversion rate is the percentage of people who visit your website or landing page and then take the action you want them to take, whether that is signing up for a trial, making a purchase, or filling out a form. You’ll also want to track how long visitors stay on your site and how far they scroll down each page.
Making sure your numbers are up and that you're exceeding expectations can be difficult when you're running a business. At Luxe Agency we track the key metrics so you can focus on other parts of your business!
Our team is ready to help you set up your marketing and make sure it's working for your business.
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