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The Best Time to Post on Social Media in 2022

Posting on social media is one of the most important aspects of an online business. One of the main reasons this is so important is because not everyone uses their social media at the same time, which means that there are often gaps in the day where potential customers could be seeing your posts. Find out how to best spend your time posting on social media and when by reading this article.



Why Does the Best Time to Post on Social Media Matter?


The best time to post on social media can vary depending on the platform. For example, the best time to post on Facebook is on weekdays might be from 1-3 pm. This is probably because people are more likely to be on Facebook during their lunch break or after work. On the other hand, the best time to post on Twitter is on a weekday might be from 9-10 am. This would be the case because people are more likely to be checking Twitter first thing in the morning.


It can also vary depending on your audience. If you’re targeting working professionals, you should post during the weekdays when they’re most likely to be online. If you’re targeting stay-at-home parents, you should post during the weekends when they’re more likely to have more free time than working professionals. If you’re targeting teenagers, you should post after school hours or in the evening when they’re most likely to be online.



The Best Time to Post on Instagram in 2022


It is important to note that the best time to post will vary depending on your location and time zone. For example, if you are located in the United States, the best time to post on Instagram will be between 9 PM and 10 PM EST.


It is also important to consider the day of the week when determining the best time to post. For example, posts made on Mondays tend to receive less engagement than posts made on other days of the week.


When it comes to Instagram, quality is more important than quantity. Therefore, it is better to post one high-quality photo or video per day than it is to post several low-quality photos or videos.





The Best Time to Post on Facebook in 2022


With over 2 billion monthly active users, Facebook is one of the most popular social media platforms. And, with so many people using the site, it can be difficult to stand out from the crowd.


So, when is the best time to post on Facebook in 2022? The best time to post on Facebook is from 1 pm to 4 pm and 6 pm to 10 pm. This is the time with the largest number of active users on the platform.



The Best Time to Post on LinkedIn in 2022


It is best to post on LinkedIn between Monday to Friday at 8 am or 9 am as that is when people who have 9-5 jobs check their linkedIn accounts before leaving for work.


Weekends are typically slower times for LinkedIn users, so you may not get as much engagement if you post during those times. However, there are still some people who use LinkedIn on weekends, so you may want to experiment with posting then to see if you get more engagement than usual.


Conclusion


The best time to post on social media can vary depending on the platform and audience you're trying to reach. However, in general, the best times to post are during peak hours when people are most active. Experiment with different times and days of the week to see what works best for your brand and followers. With these tips in mind, you can start planning your content strategy for next year and make sure that you’re posting at the best times for your audience!


Luxe Agency specializes in Social Media Marketing and Management solutions for your business in terms of brand awareness, content strategy, community management, social media engagement and lead generation. Get in touch with us to know more!