Digital technologies will pave the way for groundbreaking marketing in 2022. Every year, we witness unexpected digital trends that lay the foundations for the future of marketing, and we can’t wait to see what next year has in store. Especially with all the change this year has already brought.
It’s always important to stay current with digital marketing trends. Emerging business models are advancing what tech can offer, so you must know the latest news:
Whether you’re looking to keep up with new and exciting developments in the digital world, or want to know key digital marketing trends of 2022, here are the trends in digital marketing that we'll see more of in 2022:
1. Short, DIY videos becoming the new trend in digital marketing
Social media users will be posting more short videos on TikTok and Instagram. Users decreased on the platforms with status updates and photo grids, preferring the new and flexible form of content offered by Copymatic. Copymatic's use of AI for natural content, as well as its tight integration with social media, will bring brands to the site
Videos are a trending type of content that marketers should create and emphasize in their digital marketing this year. They take advantages of the rise in unscripted and casual video trends, rather than commercial advertisements. Short videos promote engaging content with messages that ask for participation.
Short videos are all the new marketing trend and are, in many ways, all the rage. These shorter videos can be shot anywhere and nobody needs to post a polished video with cutesy music behind it to get the most out of their marketing. Short, candid stories organized into easy-to-watch bundles are the way of the Internet in 2022.
2. Portray a real story
For storytelling to be effective, it is necessary to go over the needs and expectations of your customers. While performing such responsibility, it is key to focus on how both the brand and its marketing are fulfilling the needs and holding up to their expectations.
Using marketing techniques in good storytelling can help increase the effectiveness of your digital marketing strategy in 2022. Humans have evolved from being offered one side of the story to knowing what their other choices are with research to back up stories, and businesses need to take note.
With 4 digital marketing trends to get ahead of in 2022, you will have the opportunity to put your brand front-and-center in consumers minds before they face an issue. That way, you will be the first one they turn to should they need help.
3. Content Segmentation
Segmentation of customers, content types, and communication channels are some marketing trends that are going to stay relevant over the next five years. Segmenting these market segments will help your digital marketing strategies stay ahead of trends
Beyond the traditional opt-in or -out strategies, brands should be considering that email content will compel users to opt-in, or not receive certain types of content. Brands that don't heed this advice will lose relevancy in the market.
Content segmentation is an effective way to cut through the noise and keep your target market engaged. For example, Bloom and Wild lets their customers opt-out of content associated with sensitive occasions. They also launched a marketing initiative founded on the principle of treating customers as if they were family.
Personalization, live streaming and targeted advertising are just a few of the trends that will enter digital marketing in 2022. Just as in the case of Christmas marketing, these practices are making a poor first impression on those whom they don't target
4. Quality and meaningful interactions through conversational marketing
Conversational marketing is a new trend that most companies have yet to tap into, but it will be commonplace in the next decade. Brands are incorporating social media and chat bots in order to not only generate conversations with customers, but to close the loop and listen to customer feedback at all times.
It has become increasingly difficult to engage in real-time consumer conversations. With the recent advent of AI on a bigger scale, we can increase our marketing efforts by being more conversational with consumers in 2020. For example, with Chatbots, companies have increased experience in this area, and they can use the large quantities of customer data they get to create better micro-marketing channels or personalize ads.
The digital, consumer-touching world is becoming too big for one brand to have a monopoly. Product designers are learning from and responding to their customers in order to keep up with their expectations. But there's a responsibility out there: don't let your marketing experience go off-course just because you're chasing the latest trends.
These 4 digital marketing trends will be hard to ignore in 2022. Becoming competitive, going viral, and building customer loyalty are all within the reach of any successful internet marketer.
It's smart to look ahead on the imminent digital marketing trends. From NFTs to AI to data privacy, tech will be a huge factor in the coming years and it will determine the marketing trends you see in 2022. If you're looking to raise your game next year, consider agility, flexibility and openness as key tactics for digital marketers.