The phenomenon of “social media” has more to do with its cultural positioning than its technological affordances. Rooted in the broader “Web 2.0” landscape, social media helped engineers, entrepreneurs, and everyday people reimagine the role that technology could play in information dissemination, community development, and communication. While the technologies invoked by the phrase social media have a long history, what unfolded in the 2000s reconfigured socio-technical practices in significant ways. Reflecting on the brief history of social media, this essay argues for the need to better understand this phenomenon.
Social Selling: What it is, Why You Should Care and How to Do It Right
Social selling is a new approach to selling that allows salespeople to laser-target their prospecting and establish rapport through existing connections.
Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means.
Think it’s the same as social media marketing? (Spoiler: It’s not.)
Or maybe you think it’s basically just social media advertising? (Second spoiler: Also no. That’s something else altogether.)
In short, social selling allows your business to zero in on business prospects on social media and build rapport with a network of potential leads. Done right, social selling can replace the dreaded practice of cold calling.
If you have not yet incorporated social selling into your funnel, you’re likely losing business to more social media savvy competitors. But once you’re done reading this guide, you will have all the information you need to change that.
These social selling tips are inspired and validated by the profiles of the most successful leaders on LinkedIn. Here are 10 tips on how you can transform your online resume into a professional branding platform.
Sales tip #1: Create an effective executive profile
Don’t let your Online profile read like a resume. Customize your social experience by:
Uploading a professional photo: You are 11 times more likely to have your LinkedIn profile viewed if you have a picture.
Writing a compelling headline: Add your job title, current company and a tagline about how you help customers.
Adding a summary: Your summary in essence is the ‘story of you.’ Share the vision you have for your role or company.
Adding rich media like videos and presentations: You’ll maximize your exposure on LinkedIn and better showcase your story.
Sales tip #2: Efficiently connect with the people that matter
Social Media isn’t intended to replace face-to-face interactions, instead, it optimizes your ability to know more about people you’ve met or about to meet. Also, inviting people to connect is a great way to follow up on an in-person meeting.
Sales tip #3: Leverage your mutual connections
People are five times more likely to engage with you if the outreach is through a mutual connection. See who within your network is connected to your 2nd or 3rd degree connections and request an introduction.
Sales tip #4: Find your top tier customers
Sales is about people, but nurturing relationships takes time. Social Media Platforms allows you to find your customers by searching by name, company, or position so you can easily connect and establish better relationships.
Sales tip #5: Follow your customers’ activity in real-time
If you are connected with your customers, their public activity will appear in your newsfeed. Keep tabs on your contacts’ interests and updates so you can remain top of mind and provide them necessary information.
Sales tip #6 Listen to conversations and debate
Joining and following Group discussions in your industry is an excellent way to gain customer insights about needs, interests and more.
Sales tip #7 Use RSS Feeds to stay on top of industry trends
RSS Feeds are curated content in real-time based on your interests and the companies and influencers you follow. Share and comment on these articles to demonstrate your insights.
Sales tip #8 Reach people directly and more credibly with Email Marketing
Effective sales prospecting requires communicating in a way that gets noticed. Identify something personal about the person that you can reference in the message. Then send a follow up InMail 1-2 weeks after the original - it increases the response rate by 500%.
Sales tip #9 Engage with your customers
Today there’s over 15 million unique publishers actively sharing content on Social Media. You can become a voice in your industry by sharing relevant blog posts, insights and industry news.
Sales tip #10 Publish content
Leverage SEO-Optimized Blogs to share long-form posts with your network and beyond. When you publish a post online, your content becomes part of your online search profile and is shared with everyone, even those outside of your network.
Here at Luxe Agency we have Expert Growth Hackers for Social Selling, you can reach us at firstname.lastname@example.org or you can contact us through our contact page. Don't let this opportunity slip by, ride the Social Selling wave with Luxe.