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Boosting your Marketing 101


Email Lists

You might not think of this as a likely first step, but using an email strategy tie-in with your app is a fantastic way to get more engagement from your customers, which in turn leads to more money.


Why?


Because people rarely change their email addresses. That makes an email marketing campaign an easy way to make sure users actually see your content and engage with it. Regular emails also keep your brand at the forefront of a customer’s mind, making them more likely to buy from your business.




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The total life of a Facebook post is only a few hours, while a tweet’s lifespan is just over an hour. Email, on the other hand, has a lifespan of 12 days.





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Digital advertising through mobile apps has improved the communication between advertisers and consumers dramatically. This is largely due to the crazy amount of time people spend on their phones. We’re talking at least 90 minutes a day – the equivalent of 23 days a year.


And a lot of the time, people simply don’t want to pay for the apps they spend all that time on. The temptation to download an app that costs $.99 drops away as soon as they see a cheaper (or free) alternative.


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If you can secure a partnership with another brand, you can significantly step up your monetization game.


What you’ll need to do is find a partner with a similar customer base who can add something to the experience of your users.


A partner or a network of partners can seriously benefit your customers and your businesses alike, especially if you create an integrated experience.



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SMS Marketing

By using in-app prompts similar to the ones used for collecting email addresses, you can send notices for app updates, reminders, contests, and promotions straight to your users’ text message inboxes. This marketing method is one of the more effective ways to strengthen your brand because it drives users back to your app.






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Strong Content Strategies

One of the more certain ways to convert new or infrequent users into lifelong, paying users is to regularly refresh your content.


For example, if your business has a blog, you could make the newest post available to your users via your app. And if you have industry news stories they can read natively, you need to make sure the news is always up to date.





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Data Driven Strategies

The best way to optimize your app’s ability to generate revenue is through studying the robust analytics you collect from the behaviors of your user base and putting those insights to good use. Using this method, you can figure out who is spending the most time and money on your app and place a primary focus on those users instead of spending all of your development time on new user acquisition.


Take advantage of these strategies for monetizing your mobile app, and watch your business begin to generate more revenue than ever.