Brands are products defined and chosen by their unique differentiator. People buy brands because they identify with them and trust their attributes. Consumers are willing to invest extra time and money to maintain the brands they believe in.
Brands trump Commodities
When it comes to marketing, you either have a unique brand or one that is like a million others. When it comes to writing a marketing success story, brands are undoubtedly the better choice
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Brands add Value
Brands with a wide reach and an established customer base have achieved this by offering some key benefits to their customers. It was these customer benefits that translated into higher sales, higher profit margins, and higher value.